Built on Real Experience, Not Hype
We started vionaraq in early 2018 after years of watching people struggle with budgeting apps that made simple things complicated. Our approach is different because we've been in those same frustrating situations.
2018
Started with a spreadsheet and twelve families testing our monthly budgeting framework. No fancy tech yet, just practical methods that actually worked for busy households.
2021
Expanded across Melbourne's northern suburbs after local accountants began recommending our system. We refined our approach based on feedback from over 200 Australian families.
2024
Launched our education program to help people understand monthly budgeting fundamentals. Sometimes the best solution is teaching the principles rather than pushing another app.
2025
Now supporting families and individuals across Victoria with workshops, one-on-one guidance, and resources that make financial planning less overwhelming and more achievable.
What Drives Our Work Every Day
Financial advice often sounds like it's written by robots for robots. We got tired of that. Real people deal with irregular income, unexpected expenses, and competing priorities. That's the reality we address.
Our methods came from trial and error with actual households, not theory from textbooks. We've seen what works when someone's juggling childcare costs, mortgage payments, and trying to save for something meaningful.
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We skip the jargon and explain budgeting concepts using examples from everyday Australian life, not abstract financial theory that nobody relates to.
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Your financial situation is yours alone. Cookie-cutter solutions ignore the nuances that make budgeting challenging in the first place.
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We measure success by whether people actually stick with their budgets long-term, not by impressive-sounding statistics that fade after three months.
How We Actually Help You Budget
Most budgeting advice either oversimplifies things or drowns you in spreadsheet complexity. We've spent years finding the middle ground that works for regular households managing real expenses.
Understanding Your Actual Patterns
We look at three months of your spending to spot the patterns you might miss. Not to judge your coffee habit, but to understand where your money genuinely goes so we can build a budget that fits your reality instead of fighting it.
Building Frameworks That Flex
Rigid budgets break when life happens. We design systems with buffer zones for the unexpected stuff that always comes up. Your budget should adapt to occasional chaos, not collapse because you had to replace the water heater.
Regular Check-ins Without Pressure
Monthly reviews help catch problems early when they're easier to fix. These aren't interrogations about every purchase. Think of them as tune-ups that keep your budget running smoothly through changing circumstances and priorities.
Teaching Principles, Not Just Rules
We want you to understand why certain budgeting approaches work so you can make smart decisions independently. Our goal is making you confident with money management, not dependent on us for every financial choice you face.
The People Behind vionaraq
We're not financial advisors in suits. Just people who've figured out budgeting through our own mistakes and now help others avoid the same struggles.
Linnea Fjellström
Co-founder and Education Lead
Spent eight years as a primary school teacher before shifting into financial education. She realized budgeting needed the same patient, step-by-step approach she used teaching kids multiplication tables.
Dragan Pavlović
Operations Manager
Former small business accountant who saw too many good businesses fail from poor cash flow management. He brings practical experience from working with tradies and retail owners across Melbourne's northern suburbs.
